SEO is stands for Search Engine Optimization. It is a major part of Internet marketing. It is mostly technical in nature. It is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query or it can be defined as the activity of optimizing Web pages or whole sites in order to make them more search engine-friendly, thus getting higher positions in search results.

In other words we can say that: It is very important in making your online business or site successful and be visible to search engines or this is a process that most of the people use in order to get their web site optimized.

HOW SEO HELPS IN A COMPANY ?

Its helps in a company by promoting the website of a company and getting the site on the top results of search engines.Their are many ways or techniques or methods through which SEO helps to increase a ranking or volume, quality traffic of website(of a company) in a search engine.To promote any website of a company in a search engine their are two types of SEO optimization we used :
1. On-Page Optimization
2. Off-Page Optimization

HOW SEO INCREASES WEBSITE RANKING ?

SEO increases the rank of a website by doing two types of optimization.
1.On-Page Optimization
2.Off-Page Optimization

To get a good ranking a we should first focuses on the On-Page Optimization which is a part of SEO. On-Page Optimization covers what can be done on the pages of the website itself. In On-Page Optimization, first choose keywords to target for your site and it should be related to your site or business,then create an unique and fresh content for your site,arrange meta tags correctly- title tag and description tag, web page URL should be SEO friendly,keyword density etc.

Off-Page Optimization is what we can do to improve your sites search engine rankings.The only things we do off site is to increase your ranking is build up more links.we can build links by doing directory submission.